Infographics are a great way to communicate statistics and make a solid argument using numbers without making your readers’ eyes glaze over. They use design elements to better communicate with an audience. Although some infographics seem rather simple, there is quite a bit of planning and strategy that goes into design. Here are my top 5 tips for creating an effective infographic:
- Balance- Your infographic should be well balanced with text and images. For example, you shouldn’t put all images on one side of the page and all your text on the other. It creates an imbalance and just frustrates your reader.
- Emphasis- You should pick one main image or point of interest to highlight. This immediately attracts your reader’s eye and lures them in to the rest of the infographic.
- Simplicity- So many infographics out there are just jam-packed with confusing elements that lose our interest. The key to a killer infographic is simplicity. Don’t pack every possible fact you can find about an issue into one graphic. Pick the major ones to effectively communicate your message. This includes the use of white space. Leave some breathing room for the eyes.
- Contrast- Choose fonts that compliment each other. Most serif and sans serif fonts pair nicely since they contrast each other. This is pleasing to the eye and adds a nice element to the infographic.
- Grid- Divide your page into 2, 3, 4, or 6 segments vertically. This will compartmentalize your infographic. Organization is tightly connected with simplicity. Check out http://www.thegreatamericangrid.com/infographics for more information on the grid.
Here is an example my own work: