As a true lover of wine, I am excited to talk about new happenings in the industry. I have recently been hired at Oregon Wine Sales as a sales representative, so doing a little bit of research on the industry has been fun for me and useful for my job.
I’m from California, so I’m used to drinking California wines. After moving to Eugene, however, my eyes were opened up to a whole other wine world. The Oregon wine industry is very different from that of California. One huge difference between the two places is weather. Oregonians are well aware that it rains. A lot. Napa Valley doesn’t get near as much rain as Oregon does, but the temperature climate sets it apart from any other place in the world. Grapes thrive in warm temperatures during the day, but they like cooler temperatures in the evenings. Oregon’s weather pattern can be similar to this; plus we get a crazy amount of rain! Wineries from California and even France are taking note of the Willamette Valley’s exceptional grape-growing abilities; some are even buying land to start growing grapes of their own.
From a PR standpoint, I think that Californian and French wineries should make a point to communicate the new land purchases in Oregon and use it as a marketing strategy. Once they introduce the Oregonian wines to their product list, write up an article announcing the additions and be sure to point out what makes them so special. Describe the wines so that consumers understand flavor differences and can correlate what makes these Oregonian wines so special. I’ve learned that wine enthusiasts love to hear about the background of the wines they drink. It’s like telling a story with a very happy ending: delicious wine!
For the Oregon side of things, I would communicate with the public the new purchases of land by Californian and French wineries and explain how our economy will be affected. Basically, the economy should be boosted by these purchases. The Californian and French wineries that are buying land are big-named brands. The integration of big-named brands into the smaller winery market that currently exists will most likely increase tourism in Oregon. If people recognize a few brand names, they are more likely to travel to check out the new plots and visit a few smaller name wineries as well.
The Willamette Valley offers opportunity to grow exceptional wines and people from all over the world are starting to take notice. For more information on Oregon wine industry news, check out: http://newsroom.oregonwine.org
*Photos courtesy of Sweet Cheeks Winery, Willamette Valley Vineyards and oregonwine.org